Design thinking often comes across as a buzzword, like a hype, like old and established methods in a new appearance. This is not entirely unfounded, the method is partly based on what has been tried and tested for a long time. But there are also innovative and exciting approaches, especially in the philosophy, in the approach, and in the processes. I discuss my point of view on design thinking and tell you my three most important takeaways.

In this episode of The Human-Technology Podcast, I had the chance to interview Stephane Feron. Stephane is an HMI expert at Stellantis, the resulting company of the merger between PSA and Fiat Chrysler. He is a long-term friend of mine, we met more or less 10 years ago at an Automotive HMI conference. Stephane talks about what brought him to the point where he is, what drives him in his professional life, and about the presence and future of automotive HMIs.

Talking about culture is always a bit daring. You quickly get lost in stereotypes, "the Germans", "the Asians", "the Americans", and everyone knows that this is often oversimplified. On the other hand, there are differences between people from different cultures. That's why I'm doing the episode and talking about culture and the differences in HMI design that are based on culture.

Android Auto is a technology that aims to bridge the gap between vehicle and smartphone. The use of apps is possible in the vehicle on the screen of the infotainment system. In this podcast, I talk about my very mixed two weeks of experience with Android Auto during my summer vacation.

User experience is central to the development of technology, of HMIs, in the relationship between humans and technology. It is defined in ISO 9241, but this does not mean that the term is used and understood consistently. In this podcast episode, I analyze what specific experiences drivers and passengers want to have in cars. There have been ten of them, which I take a closer look at.

The vehicle industry and its products are undergoing radical change. From the combustion engine to the electric motor. From the island of disconnectivity to the rolling data producer. From manual driving to driver assistance to autonomous vehicles. In addition, there is the influence of the corona pandemic on all areas of the economy, including trade fairs and congresses.

An IAA in these times and in a new location: that will be exciting. In this episode of The Human-Technology Podcast, I will talk about my impressions of the IAA 2021, of the trends that I have seen, and I am optimistic that the IAA and the auto industry will continue. Different and better.

Olivier Cros is Director, Head of Automotive & of Education at MyScript®. MyScript® is a technology company providing handwriting recognition for various applications from smartphones to cars. I talked with Olivier about what brought him to the point where he is, what made him the person he is, what his company does, and how he sees the future of mobility, driver distraction, and HMIs.

Simon Sinek's Golden Circle is a tool or a mindset that is very useful in management, leadership, business, personal development, and life in general. The book title "Start with Why" describes the principle in one sentence. A strong "why" is the engine, a driver, the fixed star for business, work, and life. The "how" and finally the "what" follows from this.
I designed the 3P principle (personality, processes, parameters) of the HMI development and poured it into a workshop. In this podcast episode, I present the two methods and show their connections.

The coronavirus is changing all areas of our life: work, private life, mobility, communication, being together as people, groups, and societies. It is also changing the vehicle industry and its products, and our mobility. Much of it had been known for a long time and is now visible and accelerated as if under a magnifying glass. The virus is a turbocharger for change!

Christian Delise is the founder and director of Delise Design Works, an automotive design studio out of San Francisco. Before starting his own business he had various design positions at Volkswagen, Lamborghini, and Toyota. I am honored that Christian spend half an hour with me chatting about vehicle design, the relationship between humans and technology, and the influence of the digital world on human brains.