The vehicle industry and its products are undergoing radical change. From the combustion engine to the electric motor. From the island of disconnectivity to the rolling data producer. From manual driving to driver assistance to autonomous vehicles. In addition, there is the influence of the corona pandemic on all areas of the economy, including trade fairs and congresses.
An IAA in these times and in a new location: that will be exciting. In this episode of The Human-Technology Podcast, I will talk about my impressions of the IAA 2021, of the trends that I have seen, and I am optimistic that the IAA and the auto industry will continue. Different and better.