00:00:04: Welcome to the Human and Technology Podcast.

00:00:07: This podcast is for anyone who develops, distributes or uses technology For all those that always have a feeling that technology overwhelms or dominates them... ...for everyone wants know how to deal with technology in everyday life.. ..For Anyone Who want's understand what technology does do us And How we can get our lives back!

00:00:33: as for those who want to make technology sexy.

00:00:37: All the product developers, designers, UX-UI professionals, product managers, CTOs and CEOs... And it is for you!

00:00:47: My name is Dr Peter Oreska.

00:00:50: my friends call me Dr Peter.

00:00:53: I am your host.

00:00:55: ...and i'm happy that you are here.

00:01:00: Hello hello and welcome to another episode of The Human Technology Podcast.

00:01:09: Today, I will continue this little series that are making about the eight Automotive HMI challenges.

00:01:20: The automotive HMI tasks that we have... ...the next steps in automotive HMIs that i started a few weeks ago today and talk about HMI ecosystems.

00:01:38: Ecosystems by means of there is more than one display and all the automotive projects I had in them, in the past years.

00:01:48: I hardly ever worked on one single HMI.

00:01:54: I highly never worked on just one screen or one instance that has somewhere but it's always been mostly being... More Than One.

00:02:04: Now we have this app as well We Have This Web Page As Well.

00:02:07: We Have Charger HMI more than one HMI in the car so it is always ending up in some kind of ecosystems.

00:02:19: Until a few years ago, The world of automotive HMIs was still comparably simple.

00:02:27: A vehicle interface consisted of instruments switches displays controls all located within the vehicle itself.

00:02:37: So when people talked about HMI, it was either the infotainment HMI.

00:02:42: The thing I worked on while working with Harman Automotive.

00:02:49: We worked on automotive infotains and HMIs but that's what we did!

00:02:55: And... ...the second step is to talk about the entire cockpit.

00:03:01: All switches, steering wheels, paddles, cluster instruments.

00:03:07: Those were the old times.

00:03:09: This is when the HMI ended with the barriers, boundaries of car.

00:03:18: today this perspective no longer sufficient.

00:03:25: interaction where that vehicle often begins on a smartphone for example long before we get in.

00:03:33: It continues across the different displays, voice assistant cloud services within the car and often ends on a tablet or computer when you're in your office.

00:03:45: At the same time vehicles are increasingly communicating with their surroundings where the analog surrounding other road uses other cars, road furniture but also with digital surroundings like platforms smartphones data storages and the boundaries of traditional vehicle HMI are dissolving.

00:04:18: While industry is still intensely discussing larger displays, artificial intelligence new interaction concepts which is all relevant but a much more fundamental development that's taking place in my view.

00:04:36: It's happening in the background.

00:04:37: The vehicle has become part of a comprehensive HMI ecosystem.

00:04:46: for users this means greater convenience, more personalization new possibilities for developers and manufacturers.

00:04:56: however entirely new changes emerge.

00:05:01: How can a system remain understandable when functions are distributed across numerous devices interaction channels?

00:05:10: Who owns the digital relationship with the user?

00:05:16: How can we prevent a connected ecosystem from turning into an unmanageable collection of individual functions?

00:05:29: In this episode, I would like to take a look at the next evolutionary stage of automotive HMIs.

00:05:37: The future for automotive HMI will not be determined by individual technologies but by the ability to consistently organize a complex ecosystem around human beings.

00:05:55: Three parts in this podcast, three things I'm going talk about.

00:05:57: the first one is liquid HMI's when interfaces lose their fixed boundaries.

00:06:04: number two from vehicle HMI-to-HMI ecosystem which then next step behind after the Liquid HMI paradigm when weaker boundaries disappear.

00:06:18: and the final part will be on who owns the HMI.

00:06:25: The focus would be on digital identities that we're going to create, carry around with this including personalization also a bit about battle for ecosystems at end of day the user data.

00:06:47: Let's start with number one, liquid HMIs when interfaces lose their fixed boundaries.

00:06:57: in recent years The development of automotive HMIS has primarily been characterized by even larger displays Even more functions From the classic instrument cluster to central touchscreens and on display landscapes, spanning the entire width of the vehicle from A-pillar to A-Pillar.

00:07:17: The direction seemed clear – more screen space, more information, more functions.

00:07:25: Behind this visible development a much more fundamental transformation is taking place.

00:07:32: The real revolution is not that displays are becoming larger.

00:07:36: it's that their relationship with a function and its control element is dissolving.

00:07:44: Some of you, the older ones definitely will remember the old style car radios we used to have in their fifties, sixties, seventies, eighties up to the nineties.

00:07:58: most of them had basically a more or less standardised layout.

00:08:02: You had volume knob around one on left side On this faceplate then usually a transparent plastic sheet with the needle behind it showing you the frequency of the radio station and on the right, had a rotary button to change the frequency off the antenna.

00:08:21: So if you got into a car so didn't like music playing there You grabbed the right knob.

00:08:31: There's this rotary button on the other side And rotated that the needle move behind screen behind the transparent piece of plastic.

00:08:42: The frequency on the antenna was changed and so, the radio station was changed And then at the end you were able to listen a different radio station with different music that you may like.

00:08:55: This is what I call one-to-one paradigm.

00:08:59: One device in one location does exactly ONE thing!

00:09:06: One-to-, one-two-one.

00:09:06: One device has one location.

00:09:10: Today if you get into a car and you want to listen to some different music You can select your playlist or radio station.

00:09:18: You can Select it from an alphabetical list form Genre sorted lists, you Can do it by voice?

00:09:24: You could do on the touchscreen.

00:09:26: Yeah And the music you're playing can be displayed in the center stack.

00:09:30: It can Be shown On The Cluster Display In the head up display.

00:09:35: so we have we lose the one-to-one paradigm with the digitization of the vehicle.

00:09:47: This model, this is a one to one-towon model.

00:09:49: it's increasingly beginning to dissolve.

00:09:51: so functions are decoupled from their physical anchors and they can appear in different places on a standard stack In the cluster.

00:10:01: on how that displays an information moves between displays but when control elements The control elements change their meaning depending on the context.

00:10:13: If you have a rotary pressure, or if you have touchpad in a carrier all that is changing its function depending on your context and new interaction forms complement and replace existing interaction path And this was described as liquid adhesion, liquefaction.

00:10:38: HMI has become liquid let's put it as a liquid HMI.

00:10:43: And this is level one, yeah?

00:10:45: Level One is that it becomes liquid within the vehicle so information or functions are no longer tied to its specific display... ...or in specific input device and navigation instructions for example can appear in instrument cluster on the center display, head up display.

00:11:04: media can be controlled via touch screen steering wheel buttons or voice control.

00:11:10: air condition may be operated with physical controls, touch surfaces, voice depending on situation.

00:11:18: Depending the dashboard or model you are driving.

00:11:22: and from user's perspective central question shifts where is that function located to?

00:11:31: which interaction channel has the best in this situation?

00:11:35: Which is a totally different way of thinking it enough seeing This shift, this paradigm shifts creates new tasks for HMIT designers.

00:11:45: It's no longer sufficient to design individual controls or screens.

00:11:50: instead different interaction possibilities must be intelligently orchestrated and I talked about orchestration in the last episode of this podcast meaning not only adding functions but turning them into something that is orchestrated and orchestras.

00:12:12: That delivers, although it consists of different single instruments one body-body or beautiful music And so this is an orchestration of HMRs The challenge to offer the right modality at a time.

00:12:36: Ultimately these are direct continuations of the development toward multi-model HMI's.

00:12:46: Let us move on to HMI, Liquid HMI is on level two.

00:12:52: The second step takes interaction beyond your boundaries, the inner boundaries, Beyond the interior of a vehicle.

00:13:00: BMW exhibited at CES A few years ago an e-ink foil On the exterior and they had some kind of artsy And there's a triangles and different tones of gray.

00:13:15: they were blinking flashing.

00:13:18: So it was piece-of-art, I catcher that my HMI brain start working right away.

00:13:25: okay what can we do with this?

00:13:27: We use to communicate with the exterior world.

00:13:33: outside vehicle We have a few things on the outside of the cars, indicators to brake lights.

00:13:41: The headlights that indicate something that transfer information.

00:13:46: and if we had this e-ing file in the exterior then... ...we can communicate alot more.

00:13:57: even it's just commercial thing you put out there but is possible.

00:14:03: Traditionally Automotive HMIs were intended exclusively for drivers and passengers only.

00:14:12: However, the increasing automation is creating new communication needs between vehicle and its environment And also things like car sharing ride hailing.

00:14:25: They're also require that a car communicates with it's environment.

00:14:31: Epidestines want to know whether an autonomous vehicle has detected them.

00:14:36: Cyclists wants to understand vehicles and intentions, passers-by needs need to recognize whether a rubber taxi is available or already booked.

00:14:52: you have to see this at first sight.

00:14:53: for this one You need an external HMI.

00:14:58: so light bands projections displace All these other communications elements on the on the exterior of the vehicle become components off.

00:15:07: the HMI ecosystem in a vehicle no longer communicates only.

00:15:11: Inward but also outwards.

00:15:15: as a result they target group with the hmi expanse.

00:15:19: fundamentally uses are no longer limited to the vehicle occupants.

00:15:26: two people in the car potential users became all road users, in the surrounding environment.

00:15:36: So human machine interface and its core meaning increasingly becomes a Human Mobility Interface or a Human Environment interface.

00:15:51: Liquid HMI is on level three, that goes even one step further.

00:15:57: this when the HMI leaves physical component, the technological artifact called vehicle.

00:16:08: When it leaves that entirely yeah?

00:16:10: That's level three of Liquid HMIs Most.

00:16:14: you will have a smartphone app for their vehicles on your smart phone.

00:16:21: so you can locate car.

00:16:23: You can preheat or pre-cooled the car Um...you check the battery and gas levels Whatever yep, you can do this.

00:16:34: Maybe we could even hung the horns or turn on the lights.

00:16:36: all This is possible.

00:16:38: vehicles are unlocked.

00:16:40: Yeah Locate it oh That's always she can do with these apps.

00:16:46: You can even pre-plan Roots on a mobile phone and then transfer them to the vehicle or bring in their vehicles as you do it with Android or Apple CarPlay.

00:16:57: So, if we use something like your smartphone at home You walk into car and everything is already active And you can read maintenance information on tablet or office computer.

00:17:12: All this possible today.

00:17:16: As a result, and this is just the beginning we will see even more functions.

00:17:20: Even more possibilities that give us access to vehicle functions through third-party devices.

00:17:28: as a result The actual user experience is distributed across numerous devices.

00:17:37: A Vehicle HMI no longer ends at their vehicle door.

00:17:42: it maybe get on a smartphone in the morning continue during the drive in the car and later conclude on a tablet or computer.

00:17:54: This way, vehicle becomes a nod within larger digital ecosystem.

00:18:02: And again!

00:18:03: The real challenge here is orchestration.

00:18:06: Orchestration instead of interfaces.

00:18:10: Liquid HMI's create enormous opportunities.

00:18:13: no doubt information can appear wherever it improves, however it provides the greatest benefits.

00:18:21: Functions can be accessed through different channels.

00:18:24: users gain more flexibility than ever before.

00:18:28: at the same time complexity increases dramatically and information can appear on any display.

00:18:36: when functions are available for different modalities interaction is distributed across numerous devices.

00:18:44: A central challenge emerges.

00:18:47: How do we ensure that the overall system remains understandable for users?

00:18:59: One thing the automotive industry really hates at this point is, We lose the knowledge about the driver.

00:19:06: in the past The automotive industry knew the environment and seating position The lighting conditions, the temperatures and noise levels.

00:19:16: And all these related factors pretty well.

00:19:19: This knowledge is increasingly lost.

00:19:22: if I have a smartphone app... ...and want to give an alarm Is it in noisy environment?

00:19:30: Or can i use acoustic signals To do something In car?

00:19:35: we can predict this.

00:19:37: Outside of the car.

00:19:38: We cannot predict.

00:19:39: It's my user sitting on a sofa, sitting in the chair or walking around somewhere out of street.

00:19:48: Is it bright outside?

00:19:51: We don't know this anymore.

00:19:52: we've lost knowledge about driving.

00:19:58: and is where one major task for future automotive HMI lies that the future will not be determined by individual displays by a single voice assistant or one app, it will be determined by the ability to orchestrate a distributed ecosystem of interaction possibilities in way that remains consistent predictable and trustworthy for users.

00:20:28: The future of automotive HMI does not lie creating even more interfaces.

00:20:38: it lies in the connecting interfaces invisibly with one another making, smoothy working seamless ecosystem.

00:20:50: Let's move on to number two from vehicle HMIs to the HMI ecosystem.

00:20:58: this liquid HMI paradigm is part of much larger development.

00:21:05: The real transformation here lies in the fact that vehicle is losing its role as a stand-alone system and instead becoming more and more component of comprehensive personal digital ecosystem.

00:21:22: We talk about end of isolated vehicles.

00:21:26: until mid, late nineteen nineties car was an Island of isolation.

00:21:37: whether this is positive or not totally different question but with the Bluetooth connectivity.

00:21:43: This one was broken for the first time, But today we have a fully connected vehicle.

00:21:48: it is producing data.

00:21:50: It is consuming data and its processing data.

00:21:53: it has storing data And as all connected that's all interrelated.

00:21:59: yeah so The many decades are over where the automobile, that car was a self-contained technological artifact.

00:22:13: Navigation, radio air condition... ...the core of vehicle usage all took place within a clearly defined boundary.

00:22:25: Human machine interaction began when getting into the vehicle and ended while getting out.

00:22:31: These boundaries are increasingly disappearing.

00:22:35: Today we plan routes on our smartphone before even walk to the vehicle, check the charging status of an electric car from our sofa... We precreditioned a vehicle in winter and received maintenance information or computer at office.

00:22:49: Interaction with this vehicle no longer takes place within it itself exclusively.

00:22:59: This changes perspective for NatureMind!

00:23:03: The core question is no longer how do we design interaction inside the vehicle.

00:23:09: It becomes a question, How to redesign into action within a connected mobility ecosystem?

00:23:18: One of the biggest challenges that developers often think and it's the biggest challenge for developers still they thing in terms of products.

00:23:29: Companies think in products.

00:23:31: My car, my app ,my smartphone and my operating system uses things more in terms of tasks For a vehicle manufacturer for an automotive OEM.

00:23:44: the Smartphone App The Vehicle Display the web portal often exists as separate systems with different development teams, different roadmaps and sometimes even different design languages.

00:23:57: With different suppliers, different corporation partners, different technology suppliers all different things for the users.

00:24:07: these exact boundaries do not exist.

00:24:10: The user simply wants to enter a destination attend an appointment on time charge your vehicle or plan a journey And which device is being used at any given moment, a secondary.

00:24:26: Let's have closer look at navigation.

00:24:29: The journey begins.

00:24:31: the breakfast table.

00:24:32: now that destination as researched I find out where my client is and or were they Visit our parking lot in that big company is?

00:24:42: And I save this destination on my smartphone.

00:24:46: In the vehicle.

00:24:47: The route is automatically adopted and activated.

00:24:52: Upon arrival, parking information is displayed on the smartwatch Lateron.

00:24:58: I receive an invoice or payment through a separate app.

00:25:08: This is one single task getting from my breakfast table to the parking garage pay it.

00:25:17: From a technical perspective, numerous devices platforms services software databases are involved and This is precisely where the real challenge of modern HMI ecosystem emerge The in the traditional Automotive world.

00:25:35: The vehicle was the center Of all interactions with the car at the car-and-the-car.

00:25:41: In the future the vehicle will instead become a knot within a larger network.

00:25:48: This network may include smartphones, tablets smartwatches computers smart home devices charging infrastructure or more digital components like navigation mobility services fleet management systems AI based assistance and so on... So all these components build up an ecosystem and build up an HMI ecosystem.

00:26:17: The vehicle becomes part of a digital everyday life that extends far beyond mobility.

00:26:27: Let's have look at the calendar integration.

00:26:30: An appointment appears in the Digital Calendar, the vehicle knows its destination calculates travel time considers current charge level and traffic suggests charging stop if necessary starts their routing and upon arrival the parking app opens automatically.

00:26:49: The user does not experience individual system, the user experiences a connected service And in this environment consistency becomes the key challenge.

00:27:03: as connectivity increases to responsibility of HMI designers also changes.

00:27:07: In the past that challenge was to design individuals screens or interaction elements.

00:27:13: today it is necessary to ensure that users receive a consistent experience across different devices.

00:27:22: This not only about colors, icons and fonts.

00:27:26: more important are questions like Is the information presented consistently everywhere?

00:27:34: Are functions localologically organized across all devices?

00:27:39: Are user mental models preserved?

00:27:44: are users prevented from having to learn a new HMI logic for every device.

00:27:50: In this respect, the challenge resembles the design of large software platforms far more than traditional vehicle designs and transition toward the software defined vehicles further accelerates this transformation while hardware used to define the possibilities new functions increasingly created through software.

00:28:12: as result HMI becomes more dynamic, updatable and customizable.

00:28:20: At the same time however... ...the risk of inconsistency increases.

00:28:25: A vehicle that behaves differently after every over-the-air update may appear technologically advanced.

00:28:33: For users it can create uncertainty.

00:28:38: It can create driver distraction or distrust.

00:28:45: non-safe conditions.

00:28:49: The task of future HMI teams developments will not only be to develop new functions, but also to ensure stability and predictability within a constantly evolving system.

00:29:07: the real challenge behind it all is designing experiences instead of devices.

00:29:12: perhaps this This is the most important shift in the entire perspective that I'm discussing here.

00:29:18: For the case, the automotive industry has designed vehicles.

00:29:24: Next generation of HMI experts will design experiences.

00:29:30: The display in a car is not the focal point anymore.

00:29:35: It's NOT the single smartphone app it's not the single voice system!

00:29:39: The focus is on an entire user journey across all devices channels and touch points.

00:29:48: Users do not care which system provides a function or which screen information appears.

00:29:55: They simply want to achieve their goal, easy efficient without unnecessary friction.

00:30:02: and this is where future HMI ecosystem lies.

00:30:05: Not in more displays nor functions but the ability combine wide variety of devices services interaction forms into one seamless overall experience.

00:30:21: The vehicle of the future will no longer be center-of-the user experience, it would an important but not only part a much larger digital ecosystem.

00:30:35: Let's move on to number three.

00:30:36: who owns the HMOLI?

00:30:39: And then the first part.

00:30:41: here of this podcast, I discussed the liquid HMIs.

00:30:46: I talked about increasingly growing ecosystem digital ecosystems that we face and how the boundaries between vehicles smartphone cloud other devices are becoming increasingly blurred.

00:31:09: The more these ecosystems evolve, the more important one fundamental question becomes.

00:31:14: Who actually owns the HMI?

00:31:19: Is it the vehicle manufacturer is at smartphone?

00:31:23: Is that a smart phone provider?

00:31:24: Is there an app provider or are they user him of herself?

00:31:32: The answer to this questions will significantly shape what the future mobility looks like.

00:31:39: For many years, vehicles were largely static products.

00:31:44: I bought them and took them at the dealership and drove away And then the car was as it was.

00:31:51: could have maybe installed some new tires or maybe some stickers somewhere whatever but basically The car was ready when It Was delivered to the customer.

00:32:05: And then if you had settings, settings were stored in the vehicle like seat position, mirror configurations, radio stations.

00:32:12: that all belong to the car.

00:32:16: If your switched vehicles... You have to start from scratch!

00:32:22: If got a new car or a rental car Then it started from zero.

00:32:29: and digitalization fundamentally changes this principle.

00:32:33: More and more setting are moving into cloud.

00:32:36: they're becoming linked to a digital identity.

00:32:39: Now I'm gonna talk about a lot of our digital identity in the next couple minutes, users take their preferences with them regardless on which vehicle they are using seat positions preferred navigation views language settings entertainment offerings driver assistance system that could automatically become available as soon as user is identified by car.

00:33:04: i totally love it.

00:33:05: I drive a lot of rental cars and when i get into a rental car, there's an apple car plan to connect my phone.

00:33:12: My playlists on my call list in my last calls and so my destinations and the navigations all in their it's really not can take you from one card with your independent.

00:33:23: if apple car plays good h-mire now but that is strong point.

00:33:28: like you can carry around it and personization in future will not be detached itself from to the vehicle.

00:33:39: It will be detached, yeah?

00:33:41: From the vehicle and it would follow the human uh...from car-to-car form.

00:33:45: use context or your house contacts from mobility to mobility means.

00:33:51: so all these are becoming a follower.

00:33:57: this shifts focus of entire HMI design process.

00:34:01: The vehicle becomes less possession more platform that adapts itself to the individual user.

00:34:09: The future does not belong to vehicle but human being, this idea becomes particularly important through new mobility concepts.

00:34:20: many people are already using different forms of transportation today.

00:34:22: they have their own private vehicles and may use cars from company fleet, rental car sharing ride hailing robot taxis public transport.

00:34:33: these usually People do not use one of these but two, three or four of this in a mobility mix.

00:34:42: From the user's perspective it will make little sense to start over and again with each of these systems.

00:34:50: instead the vision for personal mobility identity emerges an identity that accompanies their users across different vehicles providers.

00:35:01: mobility services.

00:35:04: Transportation means that the vehicle no longer recognizes a driver, it recognizes human being with his or her habits.

00:35:16: With his or preferences and needs... ...with his current situation in context of use And just a little footnote here, artificial intelligence will further accelerate this development.

00:35:34: While today's systems primarily manage stored settings, future HMIs may react situationally.

00:35:43: The vehicle learns which information is relevant and which interaction paths are preferred when supported as desired or when restrained is more appropriate.

00:35:54: All this is recognized by the car and realized in the HMI.

00:35:58: user May prefer different interactions after a long working day.

00:36:04: a novice driver requires different support than an experienced driver.

00:36:10: A business traveler has different expectations then family on vacation and this is the same person only in different contexts of use.

00:36:19: as result, personalization becomes dynamic.

00:36:24: The HMI adapts not only to the person but also to context.

00:36:30: at the same time New challenges arise regarding transparency, privacy and trust.

00:36:37: Users must always understand why a system makes a certain decision or prioritizes certain information.

00:36:47: At the end The real competition no longer takes place inside of the vehicle.

00:36:53: The discussion here becomes highly strategic.

00:36:58: Once digital identities and personalized services become central components of the user experience, one question arises.

00:37:07: Who controls access to the user?

00:37:11: Traditionally this relationship clearly belonged to vehicle manufacturers.

00:37:14: as the OEM said it's my customer our customers belongs to us.

00:37:20: Anyone purchasing a vehicle automatically entered into relationships.

00:37:24: with respect for OEM.

00:37:26: If you buy a BMW, You are a BMW customer.

00:37:29: if you buy an Audi or an Audi customer... ...if you buy your Ford, you're a Ford customer!

00:37:34: No question Many users now interact with their smartphones far more frequently than with their vehicles and for many people the smartphone has become the primary interface of their digital lives.

00:37:46: This is precisely where new players enter the scene.

00:37:50: The automotive industry increasingly finds itself caught between the vehicle manufacturers and the technology companies.

00:37:58: On one side there are the OEMs who want to protect their brand identity, their customer interface ,their business models.

00:38:07: on the other hand they're companies as Apple or Google which already control central components of our digital everyday lives calendars contacts navigation communication entertainment personal assistants, digital identities.

00:38:23: All this is owned not by OEMs but by technology companies and most of these services a company uses throughout the entire day long before they enter vehicle in long after they leave it.

00:38:39: from the perspective for these platform providers that he could use merely another touch point within an existing ecosystem.

00:38:49: From the perspective of vehicle manufacturers, this is precisely a real threat because whoever controls the user interface ultimately controls data services custom relationships revenue potential data.

00:39:05: The conflict surrounding systems such as Apple CarPlay or Android Automotive therefore was much more than technical question.

00:39:14: it's the expression fundamental power struggle The decisive question, who owns the relationship?

00:39:24: And ultimately it's not about displays.

00:39:27: It is NOT about apps!

00:39:28: IT IS NOT ABOUT VOICE ASSISTANT!

00:39:30: IT'S ALL ABOUT THE CENTRAL RELATIONSHIP WITH A USER.

00:39:34: For decades the automotive industry has learned how to develop vehicles... ...the next major challenge lies in designing digital ecosystems and which people feel permanently supported & comfortable.

00:39:49: The most important question of the coming years, therefore will be surprisingly simple.

00:39:56: Will users primarily see themselves as customers or a vehicle manufacturer?

00:40:01: Or are they using a digital ecosystem?

00:40:05: The answer won't only shape the future of automotive HMIs but it would determine which companies define the rules for the future mobility market.

00:40:20: The future belongs neither to the M's nor major technology companies.

00:40:27: Perhaps, next evolutionary step is place human at center of system not vehicle or smartphone but individual users digital identity.

00:40:46: only when HMI consistently organize themselves around being rather than around individual devices or platforms, that can promise a truly seamless mobility experience to be fulfilled.

00:41:02: The most important interface of the future is neither the vehicle nor smartphone.

00:41:10: it's the digital identity of the human being with the human beings that connects them both.

00:41:22: Let's come to an end.

00:41:23: The real challenge is orchestration instead of single technologies feature add-ons, interaction channel add ons.

00:41:37: when examining developments around liquid HMI multi device experiences digital identities the connected ecosystem it becomes clear that the real challenge does not line individual technologies.

00:41:52: The automotive industry enjoys discussing new displays voice assistant functions apps external hms.

00:42:01: None of these technologies creates value on its own.

00:42:05: just as with multi modality which are described in an earlier podcast episode the key lies not a number available options but their intelligent orchestration question here.

00:42:19: for Therefore, it is not whether information can be displayed on a head-up display, a center screen or smartphone and smartwatch.

00:42:27: The question is which channel creates the greatest value for users in given situation?

00:42:36: The goal is to integrate as many functions possible into digital ecosystem.

00:42:41: What matters that this ecosystem feels like coherent understandable trustworthy system.

00:42:48: The future of automotive HMI will therefore not be determined by individual displays, new modalities or additional software features.

00:42:59: It will be determined the ability to connect all these elements into a seamless overall

00:43:05: experience.".

00:43:07: The next major innovation would NOT be addition more technologies but their meaningful coordination.

00:43:18: Best H&R ecosystems will not be those that offer the most functions.

00:43:23: They'll be those, who orchestrate their function so effectively... ...that people barely notice technology at all!

00:43:39: That's it for today.

00:43:41: Thank you for spending time with me.

00:43:43: I hope You are able to take something With YOU and do Something For Yourself That Will Be Forever.

00:43:50: For an unknown exchange, you will find me on LinkedIn and my websites beta minus rusco.com And beyond minus HMI dot de.

00:44:04: write me an email under podcast at Beyond Minus HMI.de.

00:44:10: Do it next time take care and stay healthy.