The Rebound Effect: When Progress Turns Against Itself
It’s one of the great paradoxes of our time: the more we optimize, the less we truly gain. We invent efficient machines and use them more. We save time, only to fill it with more work. We consume smarter, yet end up consuming more.
In this episode of The Human-Technology Podcast I explore the rebound effect, the hidden mechanism that quietly undermines our progress. From fuel-efficient cars that became heavy SUVs, to digital tools that promised freedom but delivered overload, this phenomenon reveals a deep truth about human behavior and technology.
Together, we’ll unpack:
- What the rebound effect really is – and why it occurs in every domain, from mobility to work.
- How psychological, economic, and technological forces feed it.
- What UX and HMI designers can do to turn efficiency into genuine relief, not just new complexity.
This is an episode about responsibility, awareness, and design ethics, about seeing efficiency not as an invitation to do more, but as a chance to do better. Because not every improvement is progress. Sometimes, true progress lies in what we choose to leave out.